Before
The objective here was to update the Colourpop (CP) Ultra Lip line to be cohesive with the rest of the CP’s latest launches. The outdated silver bands and a messy diagonal font placement no longer fit in with CP’s updated brand identity.
After
I removed the band entirely and the primary tube presents as product heavy. More tube space allowed for a modern + simple text to read vertically. I selected 3 pantones to categorize the packaging for Ultra Matte/Ultra Blotted/Ultra Glossy.
